The National Park Service Centennial Campaign offers valuable opportunities for national parks marketers. As 2016 grows closer each national parks organization is working hard to bring the magic of America’s national parks to the world. From the Brand USA IMAX film Wild U.S.A National Parks, to the National Park Foundation’s Find Your Park campaign, to the National Park Service’s fully integrated involvement with these programs and more, the NPPC is positioned to bring these marketing opportunities to our members.
According to Donald Leadbetter, National Park Service Commercial Services…”As the Park Service prepares for the Centennial, it is critical to utilize IPW as a platform for building awareness of the anniversary among the travel trade and for sparking interest in further collaboration. As such, the Park Service is grateful for the assistance of the NPPC and Brand USA in elevating our presence at IPW 2014 and looking forward to 2015. Major programs and events surrounding the Centennial are still being finalized, but they will include opportunities for concessions, travel, and tourism partners to collaborate with the Park Service. Work is also progressing on the Centennial logo and arrangements for the use of the logo in merchandising, a process being spearheaded by the National Park Foundation. Stay tuned for more updates in the short term.” The NPPC will post opportunities as they arise.