It’s a lot of acronyms, but the National Park Service (NPS) and National Parks Promotion Council (NPPC) signed a Memorandum of Understanding (MOU) on Tuesday, Oct. 29 in Washington, DC. The MOU establishes lines of communication and processes in which the NPPC can assist the NPS in promoting the national parks.
“We’re delighted to complete this agreement with the National Park Service and we look forward to being a private partner with the NPS in assisting it in its mission to promote the national parks,” said NPPC Chairman Terry MacRae.
Since its founding in 2010, the NPPC has dedicated its efforts to bringing together public and private partners for the benefit of the parks, in consultation with the NPS and its parent agency, the U.S. Department of the Interior. From those efforts, significant visibility for the parks has been achieved through a fully integrated marketing communications effort that is setting a foundation for promotion of the parks leading up to their 100th anniversary in 2016.