Brand USA, the nation’s destination marketing organization, has begun work on an exciting project to bring the wonder and beauty of the United States’ greatest treasures to giant screens around the world. In commemoration of the centennial anniversary of the National Park Service, Brand USA is partnering with MacGillivray Freeman Films to produce a film for giant screen theaters worldwide that celebrates the USA as a top travel destination through the lens of our national parks and public lands and waters. With a planned release in mid-2015, buzz is building in national park and outdoor recreation circles about the project.


“Today, there are over 400 of these gems located in wilderness areas, and in the core of many of the United States’ most vibrant cities, making for some of our most popular tourist destinations and the world’s most iconic attractions,” said Christopher Thompson, Brand USA president and CEO. “This giant-screen film will capture the myriad of experiences available through the nation’s great outdoors, therefore inspiring visitors to discover the beauty and diversity across the United States.”


Brand USA is working closely with National Park Service and conservation and outdoor recreation industry leadership to map out and produce a high-quality feature that displays a vast array of parks as never before. The film and the promotional efforts that Brand USA will run around the film will invite viewers around the world to join in the centennial celebration. The effort provides a platform around which Brand USA will run a global great outdoors campaign that will engage key partners in the travel and outdoor industries and allow them to speak to international travelers and invite them to engage in specific outdoors experiences in the United States. You can view a teaser for the film:


“U.S. national parks feature some of the most grandiose and awe-inspiring natural landscapes on the planet, and we are thrilled to bring them to the giant screen,” said producer Shaun MacGillivray of MacGillivray Freeman Films. “The size and immersive nature of the IMAX and giant screen platforms is the perfect canvas to showcase the beauty and wonder of the national parks. We are excited to take global audiences on a journey into these great places that inspire the adventurer in all of us.”


MacGillivray Freeman Films has been the leading independent producer of films for IMAX and other giant screen theaters for over 30 years. They have produced five of the top 10 highest grossing giant-screen films of all time, including the first to gross more than $150 million—the blockbuster hit “EVEREST.” There are over 800 giant screen theatres in over 57 countries and growing. China, one of the United States’ top 10 countries in both international visitation and spend, has the second largest market with over 75 giant screen theatres located throughout the country. Giant screen theatres can be found in many of Brand USA’s key target markets.


Brand USA is the public-private partnership responsible for promoting the United States as a premier travel destination and communicating U.S. entry/exit policies and procedures. Established by the Travel Promotion Act in 2010, the organization’s mission is to increase international visitation to the United States while working in partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures. More information about Brand USA, including other efforts to promote national parks and the great outdoors is available at and on the consumer site Please contact Sue Cronin, Executive Director, NPPC, for assistance with sponsorship opportunities:





We enlist the power of partnerships to promote visitation to America’s national parks!