The U.S. Cultural & Heritage Tourism Marketing Council, Shop America Alliance and Museum Store Association release a new guide to “Marketing Cultural & Heritage Tourism” on Aug. 1.
Written by Rosemary McCormick, the guide provides invaluable insights into connecting to the global tourism market, increasing visitation and retail sales in museum stores, partnership strategies, research data and new perspectives on the “drive market,” which comprises 85% of U.S. travelers.
For those near any national park that focuses on cultural or heritage tourism, this is a must read. Copies of the 150-page guide can be purchased online at www.museumstoreassociation.org for $39.95.