The National Parks Promotion Council is a non-profit membership organization whose purpose is to assist the National Parks and their economies in promoting the national parks.

June is Great Outdoor Month

Concessioners, hoteliers, tour operators, state and local CVBs recognize that recreation and relaxation are the driving forces behind vacation travels., part of the Recreation One-Stop E-Gov initiative, provides an on-going single point of access to information about Federal recreational activities and reservations. And, just in time for summer planning is celebrating June as Great Outdoor Month.Key outdoor recreation leaders have ask the President, state governors, and other key supporters to proclaimJune as Great Outdoors Month

The proclamations bring nationwide attention to the economic importance of recreation and the special role Great Outdoors plays in confirming the United States as a major recreational destination for international visitors.


is your “one-stop shop” for recreation information in and on our nation’s federal public lands. The site, initially developed as a portal to reserve campgrounds, has been growing to include a library of trip planning content for you to share with your guests and potential visitors.Whether it’s hiking, water skiing, mountain biking, rock climbing, backpacking or just relaxing in camp by a stream, Recreation.govhas hundreds of options and loads of advice to connect people with their passions. The objective is to support their vacation experiences on all levels-from planning their visits, to experiencing the nation’s parks, forests, wildlife refuges and waterways in an authentic way and to sharing those memories with their friends and the world.

To that end, just launched their 2014“Share the Experience” federal lands photo contest. The 2013 winner was announced onnational televisionthis spring, spurring over 6,000 entries.

Free Entrance Days
Aug. 25 
Sept. 27
Nov. 11 

National Parks on the Giant Screen


Brand USA, the nation’s destination marketing organization, has begun work on an exciting project to bring the wonder and beauty of the United States’ greatest treasures to giant screens around the world. In commemoration of the centennial anniversary of the National Park Service, Brand USA is partnering with MacGillivray Freeman Films to produce a film for giant screen theaters worldwide that celebrates the USA as a top travel destination through the lens of our national parks and public lands and waters. With a planned release in mid-2015, buzz is building in national park and outdoor recreation circles about the project.

Xanterra Reflects on Recent Growth and Transition to a Diversified Global Hospitality Company

As the largest concessioner in America’s national parks,Xanterra Parks & Resorts has long taken an aggressive and innovative approach to excellence in national park concessions operations. And this emphasis on excellence has allowed the company to successfully position itself as a diversified global hospitality company with an array of experiential leisure offerings.


 “The company has rapidly expanded and repositioned itself. We now have travel offerings on land, rails and sea. This is an exciting time to be associated with Xanterra Parks & Resorts,” said Betsy O’Rourke, vice president of sales and marketing for Xanterra

Xanterra recently completed a series of acquisitions of experiential travel companies including: CW Adventures (2014), an international walking tour operator based in Waterbury, VT; In Austin Adventures and The Grand Hotel in Tusayan, AZ. (2013); and three all-suite luxury motorized cruise ships to become part of Windstar Cruises. Additionally, Xanterra landed a 16-year contract to operate a variety of concessions inGlacier National Park and a 20-year contract to continue its operations in Yellowstone. From 2007 through 2012 Xanterra acquired VBT Bicycling and Walking Vacations, Windstar Cruises, Kingsmill Resort in Williamsburg, and the historicGrand Canyon Railway in 2007.


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NPPC-Related Happenings


Audrey Peterman Announces the Diverse Environmental Leaders National Speakers Bureau – Reception on Capitol Hill, August 25


Audrey Peterman, the NPPC Diversity Committee Chairperson, announces the launch ofthe Diverse Environmental Leaders (DEL) Speakers Bureau. Comprised ofprofessionals of color, primarily African American, this dynamic group will serve as a conduit to national park audiences and bring new perspectives to industry meetings, conferences, etc. NPPC will encourage NPS and allied organization to invite DEL members as guest speakers addressing a wide variety of topics.


An audience of 40-50 members of the public lands and conservation sector are expected to attend the reception. Please contact Audrey for information on attending, providing transportation or providing lodging for this valuable inaugural event.  We look forward to seeing you there!

Audrey Peterman, President, Earthwise Productions and NPPC Diversity Program Director:  Tel. #404.432.2839;


Science for Parks, Parks for Science: The Next Century
In commemoration of the upcoming 2016 Centennial celebration of the formation of the National Park System,a 2.5-day Summit at U.C. Berkeley is convening March 25-27, 2015.
Hosted by the Ecosystem Sciences/University of California Berkeley, CA, natural and social scientists, managers and practitioners-100 years after historic meetings at U.C. Berkeley helped launch the National Park Service-will convene to rededicate a second century of science and stewardship for national parks. The summit will feature visionary plenary lectures, strategic panel discussions on current controversies, and technical sessions of contributed papers and posters.

E.O Wilson, a distinguished proponent of biodiversity, will be the Keynote Plenary Speaker. Otherdistinguished Plenary Speakers and Panelists include: David Ackerly, Jill Baron, Steven Beissinger, Joel Berger, Ruth DeFries, Thomas Dietz, Josh Donlan, Holly Doremus, Ernesto Enkerlin, Carolyn Finney, David Graber, Denis Galvin, Jane Lubchenco, Gary Machlis, George Miller, Hugh Possingham, Jedediah Purdy, Nina Roberts, Mark Schwartz, Daniel Simberloff, Monica Turner, & Jennifer Wolch. For more information:Steven R. Beissinger, UC Berkeley, (510) 643-3038


Centennial Update 

The National Park Service will celebrate its Centennial in 2016! The cornerstone of the celebration will be a major public engagement campaign designed to re-introduce the National Park Service to all Americans, especially the millennial generation.


Funds being raised by the National Park Foundation will support a multi-channel marketing and promotional campaign that will challenge the public to “Find Your Park.” NPS partners, including friends groups, concessioners, and gateway communities, will be invited to be a part of the Find Your Park campaign, and the National Park Service will soon be providing guidance on how to do so.


Centennial celebrations will also include special events, programs, and other initiatives. The National Park Service and National Park Foundation are launching a Centennial Logo Licensing Program that will enable use of a Centennial Logo (to be revealed later this summer!) for retail sales items.


The overarching focus of the Centennial Campaign is to create support for the work of the National Park Service as it enters a second century of engagement, stewardship, and education, reflected in the three goals of the Campaign: create relevancy, drive connection, and increase support. The National Park Service has established a Centennial Advisory Committee, carefully designed to represent diverse national stakeholders including concessioners and the tourism sector. The purpose of the Committee is to offer guidance and recommendations to the National Park Service on centennial strategies and products and to catalyze collaborative actions towards shared goals.

We enlist the power of partnerships to promote visitation to America’s national parks!