Shelton Johnson

“The underserved children in America suffer from what John Muir called ‘beauty hunger’, an innate spiritual, psychological, and physical craving for the sublime, the transcendent, that cannot be fully satisfied by any human craft or invention. Our kids hunger for...

Seven-year-old Boy Appointed to Lassen Park Foundation Board

  Zach Brunner, age 7, gave up getting birthday gifts the past two years so that the money that would be spent on them would go instead to help Lassen Volcanic National Park. For that inspiring act of unselfish philanthropy the Los Altos, Calif. youth has been...

American Dreams

[youtube id=”9EA3CeaqFFo” width=”600″ height=”350″] A creative videographer gets to the heart of the relevance of national parks to American youth in this video.

General Motors: Sounding A Horn For The National Parks

In yesterday’s New York Times, writer Amy Chozick described General Motors efforts to reach younger buyers.  She reported that cars just aren’t as relevant or desired to them today, as they were to past generations.  Only 46% of those 19 and younger have...

Youth and the National Parks

What are kids doing in the national parks today?  Watch this video to find out… [youtube id=”SElVQc1gWKE” width=”600″ height=”350″]

You can’t do better, until you know better

Under the theme “You can’t do better, until you know better,” The California Parks Company, a park concessioner, organizes trips for urban youth to farms to see from where food comes.  FitKid is their program to provide incentives to children for...

We enlist the power of partnerships to promote visitation to America’s national parks!