“Inspirational” was a common description of the first National Park Market Research Summit held by the National Parks Promotion Council (NPPC) this month at Yosemite National Park.
Over 70 people attended the first National Park Market Research Summit sponsored by the National Parks Promotion Council. The motivations and opinions of today’s park travelers were revealed in presentations by the nation’s top academics, researchers and national park marketers.
Free admission is being offered to all national parks on the coming Martin Luther King holiday weekend. Many national park-related businesses and organizations are offering discounts and added value on Fee-Free Days.
Interior Secretary Ken Salazar has announced that the National Park Service will waive admission fees on 17 days in 2011.