NEWS FROM the…
May

2014

The National Parks Promotion Council is a non-profit membership organization whose purpose is to assist the National Parks and their economies in promoting the national parks.

www.nationalparksonline.org

IPW Chicago

Free Entrance Days

Aug. 25

Sept. 27

Nov. 11

Cheers for America’s National Parks & Partners at IPW Chicago

IPW 2014 attracted over 6,000 travel suppliers and buyers to Chicago in April. IPW is the largest generator of travel to the U.S. and this event attracted a record-breaking delegation from China. IPW ‘s audience represents $4 billion in Visit USA spending annually and it is projected to attract almost 9 million additional international visitors to the U.S. over the next three years. The results are a huge win for the American economy with tourism expenditures projected to reach $28 billion, supporting 115,000 domestic jobs.

This was the NPPC’s fifth year in which we featured America’s national parks and partners at the center of this powerful event. In conjunction with Brand USA and National Geographic Travel, Federal Row emerged as a breathtaking presentation of leading national parks concessioners like Xanterra Parks & Resorts and Aramark, and the leading federal agencies related to inbound travel to America’s national parks, federal lands, waters, forests, American Indian assets, scenic byways, and more. “Federal Row was a great embodiment of the National Travel and Tourism Strategy. Key Federal agencies involved in travel promotion and facilitation joined together in a united front under a common public-private banner to present our best face to the world,”Aaron Wodin-Schwartz, Director Public Policy, Brand USA.

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The NPPC Welcomes New Members to Management Team

We are pleased to welcome Audrey Peterman, NPPC Diversity Program Director and Joanne Sezon, NPPC Membership Director. These professionals bring great enthusiasm and expertise to our organization; taking the NPPC mission to greater heights today and beyond.

Audrey Peterman, Diversity Program Director

Americans of African, Asian and Hispanic descent spent $181.7 billion on domestic leisure travel in 2010, according to the American Hotel and Lodging Association. The fact that precious few of those dollars were spent in our world-class national parks co-relates with the National Park Service’s 2011 survey in which these ethnic groups report a lack of familiarity with what the national parks offer, where they are, what to do there and some anxiety about whether they’d be welcome.

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Joanne Sezon, NPPC Membership Director

Joanne joins NPPC with years of travel industry, market research, and development experience. She was a top salesperson and National Account Manager with Carlson Wagonlit. Her qualitative market research knowledge has been instrumental in delivering powerful results for Fortune 100 clients. Joanne is a promoter by nature. She successfully developed many non-profit fundraising campaigns. Joanne is passionate about travel professionally and personally; she has visited over 20 National Parks. When she is not working, you can find her running, hiking, and spending time with her husband and 2 teenage children. Read More

National Park Service Centennial Campaign

The National Park Service Centennial Campaign offers valuable opportunities for national parks marketers. As 2016 grows closer each national parks organization is working hard to bring the magic of America’s national parks to the world. From the Brand USA IMAX film Wild U.S.A National Parks, to the National Park Foundation’s Find Your Park campaign, to the National Park Service’s fully integrated involvement with these programs and more, the NPPC is positioned to bring these marketing opportunities to our members.

According to Donald Leadbetter, National Park Service Commercial Services…”As the Park Service prepares for the Centennial, it is critical to utilize IPW as a platform for building awareness of the anniversary among the travel trade and for sparking interest in further collaboration. As such, the Park Service is grateful for the assistance of the NPPC and Brand USA in elevating our presence at IPW 2014 and looking forward to 2015. Major programs and events surrounding the Centennial are still being finalized, but they will include opportunities for concessions, travel, and tourism partners to collaborate with the Park Service. Work is also progressing on the Centennial logo and arrangements for the use of the logo in merchandising, a process being spearheaded by the National Park Foundation. Stay tuned for more updates in the short term.” The NPPC will post opportunities as they arise.

We enlist the power of partnerships to promote visitation to America’s national parks!